Goodbye boring. Hello basic.

bythebasics. is Danish brand focused on casual basics. It is modern but still classic. Multifunctional but still simple. High quality but still great prices. It is for both men and women who simply want to celebrate the basics and a comfortable lifestyle.

These are your basic wardrobe essentials for any and every occasion. They are classic styles that you also want to wear next year. And the year after that. And also the year after that. You get the point.

And this is what we know you expect, so these are the things we do. And that we will continue to do. Say goodbye to your boring wardrobe and hello to your new, basic wardrobe full of comfortable classics.