bythebasics apparel is Danish brand focused on casual basics. It is modern but still classic. Multifunctional but still simple. High quality but still great prices. It is for both men and women who simply want to celebrate the basics and a comfortable lifestyle.

These are your basic wardrobe essentials for any and every occasion. They are classic styles that you also want to wear next year. And the year after that. And also the year after that. You get the point. This is what we know you expect, so this is what we do. And we will continue to do it. Say goodbye to a boring wardrobe and hello to your basic wardrobe full of comfortable classics.

The art of basics

bythebasics came into the world based on a goal to create a really good T-shirts. Neither more nor less. Since then, the range has grown. The T-shirt remains, but it has been joined by a larger group of basic products like hoodies and sweatshirts and many more things in the pipeline. Both for men and women.

We do not wish to invent the most eye-catching outfit on the catwalk – instead we create simple and well-produced quality products that you will also want to wear next year. However, the philosophy is the same and will continue to be. We really just want to celebrate the basics.

A basic philosophy

Our success in creating a T-shirt that we honestly want to wear every day has given us the motivation to create more products based on the same philosophy. We create simple clothes that move away from the ever-changing fashion trends. Basic products that can be styled up and down and personalized as well.

We strive to be honest and we strive to be straightforward. Ambitions are high, but the bar will always be down to earth. We always want to include ourselves and we don't make things more difficult than they are. Even if we grow, even if we go deeper, and even if the product range is slowly but surely expanding, it's all still ultimately about one thing: uncomplicated and timeless clothes of high quality.